Paul Duffield says Fremantle will be motivated to seek success for the entire club in 2015, not for past atonement or sentimental reasons.

The club lost the 2013 AFL Grand Final and then went out in straight sets in last year’s finals. This season will also be one of the last opportunities for stars such as Matthew Pavlich and Luke McPharlin to taste team success.

But Duffield, 30, told Perthnow.com.au the club didn’t need any extra motivations to inspire it in 2015.

“It makes a story from the outside, but if we’re all fit and available from Round 1 and we put our very best side out there to play, then what happens will happen,” he said.

“I’ve always been of the belief that if you play really good football then everything takes care of itself around that.

“There’s obviously a personal sentiment there towards achieving something for those players, but at the end of the day the whole group and the whole club would like to be in that position again one way or the other and it doesn’t just happen without a lot of buy-in from everyone.”

Duffield said the team had been working very hard over the pre-season to improve. He added it needed to in order to challenge the AFL’s best, which is reigning back-to-back premiers Hawthorn.

“When you look at a side that has been as successful as Hawthorn you do take areas of your game and look at how the best do it and you might work that into how you do things as well,” he said.

“We’ve tried to improve areas of our game that we needed to.

“We thought we were quite strong defensively and we were top five for scoring, so we know we need to improve on the scoring side a little bit and to keep the defensive side of our game really strong.”