Fremantle captain Alex Pearce has given passionate detail of what it means to pull on the iconic purple jumper of the Fremantle Football Club.

Speaking on stage at the Club's official Season Launch function at Crown Perth, Pearce explained the immense feeling of pride he experiences every time he pulls on his Club jumper still do this day as he approaches his 12th AFL season.

"When I got my first jumper back in 2014, it meant a lot, but it was sort of this mythical thing that the gladiators wore out on Subiaco Oval," Pearce reminisced.

"It seems sort of unbelievable that guys go out and produce and compete the way they do given the context, the crowd and what can happen."

The 29-year-old defender went on to describe how the significance of wearing the Fremantle jumper has evolved throughout his career.

"It sorts of stayed as this magical thing that you always get to wear and go out and play in. I remember my first couple of years when I was lucky enough to represent the Club, running out with greats of the Club like (Matthew) Pavlich, (Hayden) Ballantyne, (Aaron) Sandilands and (Matthew) De Boer, giving them a hug before the game and getting a look in the eyes and just knowing that you were part of something special,” Pearce said.

Pearce emphasised the importance of the player’s motto ‘For the Anchor’ which has been a cornerstone of Fremantle's identity since Justin Longmuir took over as senior coach.

"For the Anchor is a term we've been using since JL (Justin Longmuir) came to the Club,” Pearce said.

“We re-did our Club trademark and the playing group got together and worked out what it means to play for Freo, and what values we want to live by - For the Anchor underpins all those values and actions.”

The captain also spoke about the deep connection to the Club's history that the motto represents.

"Clearly when we started, we wore the anchor and at times that's been used as a potentially a symbol that has weighed us down, but we take ownership of that and are really proud of our history,” He remarked.

As Pearce enters his third year as captain, the key defender reflected on his role in carrying on the Club's legacy. 

"Now as the captain of this Club, I'm the one who gets to speak to the boys before the game and hopefully provide some confidence and strength with those hugs that I give before the game because I know how much it meant to me."

Highlighting the strong bond within the current playing group, and the recent signing of newest teammate Isaiah Dudley is a reminder of how important those budding memories are when handed your first playing jumper.

"The group that we have at the moment is a really connected and united group that love being together, love hanging out and love doing it for the Freo family,” Pearce said.

"To see how much, it meant to (Isaiah) Dudley... talking about how much the jumper means, it helped me understand what it was like to be a young kid and hold this jumper for the first time and be a part of this Club.

“To see what it meant to him, his family and the whole group that was there, it was very special.

"I hope that everyone that receives a jumper today takes it with pride like I still do."