The AFL and Fremantle Football Club have come together to unveil the two team guernseys to be worn at the 2025 Toyota AFL Indigenous All Stars match next month, along with the specially designed match-day Sherrin.

The Indigenous All Stars team will wear a Puma guernsey with artwork designed by First Nations muralist, Jade Dolman, who also designed the artwork for the Sherrin.

Dolman’s design focuses on telling the story of the legacy created by the Indigenous All Stars players who will wear the guernsey, with colours from Aboriginal and Torres Strait Islander flags represented throughout the artwork.

The legacy artwork on the guernsey rises from behind the river, and centres around children, with AFL players surrounding them. The design also showcases root symbols representing the pathways for growth and opportunity.

Dolman’s design includes symbols representing the important role females play, as well as river and freshwater symbols, and the Beeliar/umbilical cord to further represent the importance of water and protecting our future and new life.

Fremantle FC will wear a guernsey with artwork created by 2007 Indigenous All Stars player and Fremantle great, Roger Hayden and his uncle Dr Richard Walley – the guernsey design was the Club’s inaugural Indigenous Round jumper in 2013.  

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Their design represents the ocean (Wardan) and river (Derbal Yerragan) movements that surround Fremantle (Walyalup), and its importance to Noongar People, as well as the three boomerangs (Karli), symbolising strength, combativeness and creativity through dance and music.

Jade Dolman said she was honoured to design the artwork for the Indigenous All Stars guernsey and Sherrin.

“Designing the artwork for the Indigenous All Stars 2025 is a significant milestone in my career as an artist and as a proud First Nations person. This match is a celebration of cultural identity, dedication, talent, and community — values that I’ve aimed to reflect in my designs, with a particular focus on legacy and excellence,” Dolman said.

“Collaborating with the AFL design team has been an invaluable experience, offering insight into the power of teamwork and effective communication. From our very first conversation, I felt the cultural weight of this match, and I am incredibly proud of the final artworks that have come to life as a result.”

Roger Hayden, who is currently Fremantle’s male Next Generation Academy (NGA) and Game Development Coach, said the Club was looking forward to the match and celebrating the occasion.

“To see Fremantle wearing the jumper again, knowing the history and connection with Indigenous players that we’ve had as a club and to be playing against an Indigenous All Stars team highlighting and celebrating First Nations peoples, history and culture throughout the AFL, it’s going to be great to see and an honour to be a part of.”

The match-day Sherrin, also designed by Jade Dolman, features the Noongar word ‘Miidj’, meaning ball and features the river symbol.

The other panels on the ball represent the boodjar (land) and kep (water) – the boodjar panel features native animal tracks and bush foods as circles and the kep panel features symbols of river, special places and rain.

AFL Executive General Manager of Inclusion and Social Policy, Tanya Hosch, said the guernseys and Sherrin are an amazing, vibrant and strong representation of Indigenous cultures and stories to match the excitement building for the game next month.  

“Jade and Roger have done an outstanding job of representing the Toyota AFL Indigenous All Stars match and celebrating Aboriginal and Torres Strait Islander cultures through their guernseys and Sherrin designs,” Hosch said.

“The match is just under a month away, with the players announced to date and the full squad to be revealed in the coming weeks, plus today’s exciting unveil, it’s shaping up to be an unmissable celebration of Indigenous cultures and place in the game, and the outstanding contributions Aboriginal and Torres Strait Islander players continue to make to our sport.”

Indigenous All Stars squad member, All Australian and West Coast FC premiership player Liam Ryan, alongside Fremantle FC co-vice captain, dual All Australian and back-to-back Fremantle Doig Medallist Caleb Serong, joined the artists to unveil the guernseys and Sherrin today, and are looking forward to the match in just under a month’s time.

“Knowing this game is just a month away is so exciting. It’s going to be an honour to wear Fremantle’s inaugural Indigenous jumper and I know all the boys are really looking forward to the challenge of taking on a star-studded All Stars line-up,” Serong said.

“I’m a big fan of Jade’s work and the story behind the design, and I’m looking forward to wearing this jumper with pride in the All Stars game,” Ryan said.

“I feel honoured to be named in the team and I can’t wait to play along side some of the incredible indigenous talent in the league, like Shai Bolton, ‘Kozzy’ Pickett and Bobby Hill.”

The Indigenous All Stars guernsey are available to purchase from Puma and the Toyota AFL Indigenous All Stars Sherrin is available to purchase via Sherrin. Fremantle’s guernsey is available here.

Tickets are on sale now and start at $10 for a junior under 15, and $35 for an adult, with family tickets (two adults and two juniors) only $70, allowing juniors to attend for free. 

Fans can also purchase tickets to a premium offering in the Premiership Terrace at Optus Stadium along with the option to purchase premium food and beverages.

Tickets start from $20 for juniors and $110 for families (two adults and two juniors). 

The 2025 Toyota AFL Indigenous All Stars match will take place on Saturday, 15 February 2025 at Optus Stadium in Perth, with the Indigenous All Stars taking on Fremantle as part of the AFL pre-season fixture.

For tickets and more information head to afl.com.au/allstars