Peter Bell’s administration tenure at Fremantle has come to an end, with the Club great advising he won’t continue in his role as Executive General Manager of Football Talent, Strategy and Special Projects in 2025.

Bell said it wasn’t a decision he made lightly, but felt it was the right one for himself, as well as the Club.

“This has been a difficult decision, but one I feel is the right decision,” Bell said.

“I am extremely proud of my contribution to the Club over the years as a player, board member and on the executive team, but I’m keen to explore my next challenge and allow our list managers in David Walls and Darryn Fry to lead the Club at the upcoming AFL and AFLW drafts.”
 
CEO Simon Garlick said Bell’s significant contribution over many years meant he left a lasting legacy at Fremantle.

“Peter has played a vital role in helping to get our AFL and AFLW programs to the positions they are currently in,” Garlick said.

“In his time as EGM of Football, he oversaw significant list transformations as well as senior coach transitions for both AFL and AFLW. He also led with aplomb during the Covid impacted seasons and has helped put our Club into the position it is today.

“We are extremely grateful for Peter’s contribution and wish him, Lana and his family all the best for the future."

On an interim basis, list managers David Walls (AFL) and Darryn Fry (AFLW) will report directly into EGM of Football Joe Brierty, while the special projects and strategy responsibilities within Peter’s remit will be divided among the Club’s executive team.