Here are five things we learned as Fremantle launched their 2017 season on Thursday in the Grand Ballroom at Crown Perth.

Freo’s 2017 goals
In a Q&A with Channel 7’s Mark Readings, Ross Lyon reiterated his desire to see Fremantle playing good football and contending from this season onwards.
“Everyone aims to play finals and that’s what we’re aiming to do,” Lyon said.
“We’re giving everything we’ve got, and that’s the expectation from all of us to give great mental effort and great physical effort and see where that takes us.”

Fyfe’s big off-season
Ross Lyon said he could see two silver linings from Fyfe’s season ending injury in round five in 2016, with a the new Fremantle Captain growing as a leader and returning determined to perform at his best.
“His thirst to get back to the top of the mountain has been shown in his training, he’s been in the top five in the metrics every session,” Lyon said.
“That time off with a broken leg has enabled him to get amongst the group and to develop and grow, and he was unanimously voted into the captaincy by the playing group."

Fyfe loves a rivalry
One thing Fyfe said he missed about playing football was not getting to test himself against the best in the game. Luckily, the 2015 Brownlow Medallist won’t have to wait long, with Freo taking on Patrick Dangerfield’s Geelong in round one at Domain Stadium.
"I have to admit I do like the spice of playing with Patrick," Fyfe said.
"I watched on with a bit of jealousy last year the way he went about his footy. I'm pretty intent to renew acquaintances."

Cowan’s dream
Women’s senior coach Michelle Cowan told the audience that she loved seeing two teams come together under the banner of one club at Fremantle, and hoped to see this spread all around the AFL.
“It’s been incredible. For the club to open their doors and to have two AFL teams has been really smooth, “ Cowan said.
“Hopefully that’s the way it will be with all 18 teams in the future.”

Danyle Pearce wants a record
As Fremantle launched their new indigenous guernseys, Danyle Pearce stated his desire to see his teammates break a record for the most indigenous players to play for a side in an AFL game.
The record of seven is currently held by Fremantle’s 2003 side and Port Adelaide in 2015 - and Pearce hopes he can see Freo set a new mark this year.
“We have 10 indigenous players at the club, “ Pearce said. 
“I hope every one of those can get up and play in a game this year so we can set a record in the AFL for most indigenous players in a game.”