Addressing more than 800 guests at the club’s season launch on Thursday, senior coach Ross Lyon said the long-term extension to his current deal meant there was no excuses for him not to deliver the elusive premiership Fremantle crave.
"Ultimately none of us are satisfied with where we're at," Lyon said.
"We're certainly aiming for a premiership and you don't shy away from that.
Lyon signs on through to end of 2020
"Particularly by the end of this tenure, I'll have no excuse to not have achieved that because we're fully resourced, fully supported and I've certainly got a timeframe where I can make short-term and long-term decisions to get us where we want to be."
Lyon was confident that the Fremantle Dockers would be a contender again in 2016.
"I'm sure that we'll be there when the whips are cracking," he said.
Rosich said the securing Lyon long-term gave the Fremantle Dockers the best chance for sustained success.
'Get ready for the ride': Lyon
"This important decision enables us to take a long-term view across our football operations and how we best support our players for today and for the future," Rosich said.
"Apart from securing the services of our highly regarded and experienced senior coach, it allows the club and Ross to plan with certainty well into the future for our football operations, including the coaching team, players and support staff."
Lyon is one of only 37 men to have coached 200 games or more in AFL/VFL history. He has coached 218 games with a winning percentage of 66 per cent.
No excuses
Ross Lyon said the long-term extension to his current deal meant there was no excuses for him not to deliver the premiership Freo crave