Eskimo Joe, No.1 ticket holders and self confessed Freo fanatics, have kicked off the first week of the Finals by sending their beloved boys a Telstra AFL HeroMessage.

"This country loves an underdog, and for years we've held onto the dream that our underdogs would rise up to take September by the horns. Well, this year you've proven that we are a force to be reckoned with. This is your year lads, the Freo Dockers are due their glory. Eskimo Joe and your legion of loyal fans are right behind you."

Dockers’ fans across the nation can also inspire their heroes by sending a personal and heartfelt Telstra AFL HeroMessage during the Finals Series.

An AFL HeroMessage can be sent by text message* to 0448 300 500 from your mobile or by visiting the AFL website at www.afl.com.au and following the Telstra HeroMessage prompts.

In an exciting culmination to the HeroMessage campaign, the captains of the two Grand Final teams will be presented on stage at the Grand Final Parade, with a bound book of HeroMessages on behalf of all fans.

*maximum 160 characters, standard SMS charges apply